What We Do

Trading and Distribution

We specialise in to the import, export, and distribution of air conditioning systems, household appliances, and electronic products from internationally renowned brands including Sharp, Hisense, TCL, Gorenje, and Bosch. Our primary objective is to provide superior, energy-efficient products that satisfy the requirements of both residential and commercial markets.

Strategic Sourcing and Procurement

Utilising our extensive international network, we oversee supplier relations, sourcing, and procurement to guarantee dependable supply chains, competitive pricing, and prompt product availability across markets.

Logistics and Supply Chain Management

Located in Dubai—a prominent international trade center—we manage logistics, warehousing, and distribution activities for our partners, ensuring seamless coordination among manufacturers, retailers, and end customers.

⁠Financial and Operational Assistance

We deliver financial management and administrative support to our sibling company, Eithar Company in Libya, encompassing payment processing, documentation, and communication with suppliers, thereby ensuring operational transparency and efficiency.

HVAC Solutions (Hisense VRF Division)

Through our collaboration with the Hisense VRF team, we provide state-of-the-art, energy-efficient HVAC and climate control solutions for large-scale residential, commercial, and industrial projects throughout the region.”